Does your "Studio Culture" matter?

The buzz word "Culture" has been making it's way through just about every business in the world. If you haven't thought about the culture you are trying to create in your studio it might just be time. The culture isn't just the atmosphere in which everyone is working but it is also the ethic and philosophy behind your cultural creation. Your studio, your employees and your customers learn to live and breathe the culture that you are breeding.

The importance of this lies in the waiting arms of success. The culture your studio imbues will define how long your staff will stay with you, the money your guests decide to spend and the happiness of both. It can also begin to create a word of mouth that will multiply your sales and your bottom line. Ultimately it can be make or break but it doesn't have to be difficult to define.

Ask yourself some simple questions:

What is my goal? Once you have this goal in mind now step two:

How do I achieve my goal?

The first question was way easier, right?

This is where the culture comes in. Create a culture that will, in turn, create the achievement of your goal.

Here is an example:

The Rusty Palette has this goal in mind. They want to become the place to create in the Paintsburg Metro area.

They empower their employees to go the extra mile to help the guests achieve creative success. Even if it is at the expense of the all mighty dollar. This atmosphere creates a freer environment for the employees and guests to expand their creative minds.

Your culture will differ. First find what you want your studio to represent,then expand upon that and put into place a culture that will bring your representation to life.